The Tailnote Story

As AI continues to eat into search traffic, website owners are scrambling to diversify and build up additional traffic acquisition channels. Gone are the days of building SEO only websites. If this is your strategy, you will be gone in 5 years.

Over the past year, we've seen a resurgence in the focus on email. Building a list of customers who see a message completely crafted by you, whom you can reacquire on the cheap. Nothing in between you and your customer.

A few of our clients at The Media Shop have asked us to build tools in the email channel, so we started to dig in and look for what we call need signals across various platforms. It turns out, the pain was real, and email was a headache for a lot of companies. We spent far more time building these tools for our clients than we anticipated.

Email signatures are notoriously difficult to get working properly across the myriad of mail readers that all use different standards and limits. Analytics were almost nonexistent, so you couldn't even quantify if anything you were doing was working. Having a unified company identity was a mess to keep organized. Ensuring your domains have the correct DNS records for SPF, DKIM & DMARC is a convoluted process. The list kept piling up.

So we started building Tailnote with the goal of solving these problems for small businesses. It took us a few months and a lot of testing, even while using the platform for over a month internally. This morning, we launched Tailnote to the public with two lifetime subscription options for our founding customers.

Tailnote is more than an email signature platform; it turns every email into a marketing moment. Here are some of the highlights:

1. 9 Templates to choose from with a range of styles. You can lock your corporate brand or allow your team to customize their own. All they need to do is enter their info.

2. Promotion blocks that allow you to highlight specific content like the newest articles from your blog, show a simple link list, book a call, or feature a new product.

3. Built-in click tracking analytics for every link on your signature and an analytics panel so you can quantify your results.

4. Built in UTM codes for every link so you can see your email signature as a traffic source in your site analytics.

5. A much lower price point than other platforms in the space that are geared more towards enterprise customers.

If this is something you've been struggling with, Tailnote.io is your answer. Don't hesitate to reach out with any questions. I'll be heavily engaged with the founding members, so if you need something specific, you'll be able to reach me on our Discord, email, or through Reddit.

We also have two lifetime subscription packages set up for the first 10 users on each. So if you want to get a steal of a deal, now's your chance!